Promote Your Photography on Instagram Successfully with these Tips
Grow your Instagram following today
A home to over 300 million users from all over the world, Instagram has become the current Goliath when it comes to promoting your photography. The number of users on this social media platform is increasing with every passing day, allowing photographers to get their hands on a number of opportunities. Whether you are just a beginner in the field of photography or a seasoned photographer, having your presence on Instagram can help you reach followers, and showcase your talent to the world.
Here are some strategies that can help you get the best out of this social media platform and help you build your presence in the world of social media.
Only Post Your Best Work
If you want to be a great artist, remember to only showcase your best work. Share what you think is the best and not everything. Your followers are going to lose interest in your work if they only find substandard photos on your Instagram account. Just don’t post anything and everything you click. Post only your best work. It is also not recommended to post too often. A couple of images every week will keep your followers interested in your work. Sharing too much every day makes it annoying for your followers.
Use the Right Hashtags
Hashtags help in increasing the exposure to your work. You can add up to 30 hashtags in a single photo. Just make sure they are relevant. The relevant hashtags include location, the type of photography, the equipment you have used, your brand and the details about the photo.
Work on Your Bio
The first thing a visitor notices on your profile is your username and bio. Therefore, make sure you give time to it and craft it to perfection. Don’t forget to add your email and location to your bio. Let the visitors know how they can contact you. Keep it short and crisp but don’t skip any important information.
Invest in Quality Equipment
While your smartphone might be great for capturing photos, you cannot continue to keep using it when you decide to pursue photography seriously. With a DSLR or a mirrorless camera, there are plenty of options and features you have in your hands. You can play with the focal length and the aperture and can capture some amazing shots once you get a knack for it. Thus, invest in a good camera and the quality of your pictures will improve automatically.
A decent camera allows you to do more with it, such as taking long exposures even really long exposures such as 3-10 minutes or more. You can also swap out lenses and have more control of the scene. You can shoot at really high ISO during a really low light situation. It simply gives you more options to get creative.
Pay Attention to Editing
It is important to keep in mind that you need to create great photographs. A little editing here and there won’t hurt you or your photos. Choose a great editing software and give your photos some final touches before you go on and post them on your Instagram. While there are some filters available on the social media platform itself, it is still better to use a professional editing software like Adobe Photoshop or Adobe Lightroom to play with the shadows, colors, light and other elements in your photos before posting them. You can use Lightroom Presets to make this process a breeze.
Time Your Posts Right
The best time to post your work is in the mornings when you get up. This is the time when the majority of the Instagram users are online. Aim to post your photos early in the day and you will see a noticeable rise in their exposure and reach. Also, never forget posting on Sundays. People tend to use their phones more on the weekend and it gives you an opportunity to show your work to the world when they are online.
Do you want to learn more about social media and how to market your work on social media to start making money? Check this out.