The Liquor Store Series by Marc Gruninger
I am a swiss-american Photographer currently based out of Berlin Germany. In my visual approach, I emphasize on capturing the raw essence of whatever I get in front of my lens, thus visually express my perception of truth. I had mostly worked as Freelance Portrait Photographer in LA – shooting musicians and artists – before I created my first Fine Art Project in 2011.”
In March 2013, shortly before I was about to take a hiatus from Los Angeles after living there for 7 years, the idea of documenting America’s Liquor Stores emerged. Not only did I have a peculiar fondness for the sheer look of Liquor Stores it but I was also baffled by the amount of them in my area, and the diverse range of people that would go there – whether it was for the occasion of celebrating or drowning their sorrows in alcohol – young and old people, from all ethnical and social backgrounds.”
I came to the conclusion that I wanted to do Series about Liquor Stores around the country while talking to owners, customers, and locals alike. It would give me the broadest spectrum and deepest insights about all the colors, cultures, and personalities of people that convey the ‘The American Dream’ – or give us an idea to maybe look at it from a different point of view.”
I started my Journey in January 2014 in Los Angeles, California. It would take me to the East Coast and back West – 30,000km through about 37 States in approximately 100 days – returning with over a hundred Liquor Stores and countless portraits shot, leaving me with a broader vision about what and who makes this country the land of dreams, whether they may be intact or broken…
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