Hasselblad announces the world’s first compact mirrorless digital medium format camera and it is awesome!!! Here are the details:

The Hasselblad X1D

The X1D is priced at 7,900 EUR / 8,995 USD / 5,990 GBP.


Key features:

Compact, lightweight (725g), highly portable and user-friendly medium format technology
Large 50MP CMOS medium format sensor delivering up to 14 stops of dynamic range
New line of XCD lenses with integral central shutter; 45mm and 90mm available at launch
Compatible with all 12 lenses and lens accessories from the Hasselblad professional H System (adapter required)
Multiple image format options
High quality XGA electronic viewfinder or high resolution rear display with touch functionality
Wide range of shutter speeds: 60 minutes to 1/2000th sec. with full flash synchronisation throughout the range
An ISO range from 100 to 25,600
Dual SD card slots, GPS and Wi-Fi
USB 3.0 Type-C connector, Mini HDMI, Audio In/Out
Weather and dust sealings
HD video
Phocus 3.1 for simple and quick raw image processing. Adobe Photoshop® and Adobe Photoshop Lightroom® compatible.
For additional information, please see the datasheet.


Compact Design

By opting for a mirrorless design, we were able to take our 50MP CMOS sensor and pack it into a footprint smaller than most full frame 35mm cameras. For the very first time, photographers have a camera that is no larger than a small format rangefinder, but offers the quality that only Hasselblad medium format can give. The deep and comfortable handgrip beautifully complements the slender body, creating a camera like no other.



The X1D’s high-resolution rear LCD offers touch control for all aspects of the camera’s features. The elegant icon-based user interface speeds access to customisation options along with intuitive playback functions such as swipe and pinch to zoom. The camera also boasts an XGA electronic viewfinder for bright, crisp viewing even under difficult lighting conditions.


New Lens Range

To enhance the entirely new camera design we have produced a new range of autofocus lenses specifically engineered to match the high resolution capability of the X1D. The superb new XCD lenses deliver edge-to-edge sharpness in a compact form to elegantly match the slim build of the body. Existing H System users also have the flexibility to use their lenses with the X1D by means of an optional adapter.